Privacy Policy

SwingDesire Ltd operates SwingDesire and is the data controller responsible for deciding how personal information is used.

SwingDesire Ltd is registered in England and Wales under company number 17345958.

Privacy enquiries can be submitted through our Contact page or by emailing hello@swingdesire.com.

Depending on how you use the service, we may collect:

• Account details such as your name, username, email address and encrypted password information.
• Profile information such as age, relationship type, gender, sexual orientation, interests, biography and preferences.
• Photographs, videos, posts, comments and other content you upload.
• Messages, reports, support requests and communications with us.
• Approximate or precise location information where you choose to enable a location-based feature.
• Verification information used to confirm age, identity or profile authenticity.
• Event activity information, such as events you view, follow, mark as interested in or indicate that you plan to attend.
• Payment and membership information. Full payment-card details are processed by our payment provider and are not stored directly by SwingDesire.
• Technical information such as IP address, device type, browser, login activity, security records and diagnostic logs.
• Cookie, consent and analytics information as described in our Cookie Policy.

Profile information about sexual orientation, sex life and certain relationship preferences may be treated as special-category personal data under UK data-protection law.

Where we process this information to provide profile, discovery, messaging and community features, we rely on your explicit consent in addition to an appropriate lawful basis under Article 6 of the UK GDPR.

You may withdraw consent by removing optional profile information, changing relevant settings, closing your account or contacting us. Withdrawal does not make earlier lawful processing unlawful, but it may mean that some features can no longer be provided.

SwingDesire is strictly for adults aged 18 and over. All members must successfully complete the required age, identity and profile-authenticity checks before accessing member profiles, photographs, messages, groups, events or other community features.

For couple accounts, both partners must complete the required verification checks before the account is approved.

A verification check may involve an identification document, date of birth, photograph, selfie, facial comparison result or confirmation supplied by a specialist verification provider.

Verification images are used only for verification, safety and fraud-prevention purposes. They are not displayed publicly or used as member profile photographs unless the member separately uploads a photograph for that purpose.

Where biometric recognition or technical facial comparison is used to verify identity, the resulting biometric information may be special-category data. We will identify an appropriate lawful basis and special-category condition before using such processing.

Verification material will be deleted when it is no longer required for the check, unless temporary retention is reasonably necessary for manual review, fraud prevention, a dispute or a legal obligation. We may retain a limited record showing that verification was completed, failed, expired or required review.

• To create, manage and secure your account.
• To display your profile according to your privacy settings.
• To provide messaging, groups, discovery, events and community features.
• To provide location-based features where you choose to enable them.
• To verify accounts and protect members from fraud, impersonation and misuse.
• To moderate content, investigate reports and enforce our rules.
• To process one-off membership payments and cancellations, and to provide event discovery, listings, reminders and member-interest features.
• To provide support and respond to enquiries.
• To maintain security, prevent abuse and diagnose technical problems.
• To improve the operation, reliability and usability of the service.
• To comply with legal obligations and lawful authority requests.

We use personal information only where an appropriate legal basis applies.

• Contract: where processing is necessary to create and operate your account, provide membership features and process one-off membership purchases.
• Consent: where you make an optional choice, enable a location feature, receive non-essential marketing or provide information that requires consent.
• Legitimate interests: where reasonably necessary to operate, secure and improve the service, prevent fraud, investigate misuse, moderate content and protect members. We assess these interests against your rights and expectations.
• Legal obligation: where information must be processed to comply with tax, accounting, consumer-protection, safeguarding, court or regulatory requirements.
• Vital interests: in exceptional circumstances where processing is necessary to protect someone’s life.

Where special-category information is processed, we also rely on an applicable Article 9 condition. For optional profile information concerning sexual orientation or sex life, this will normally be your explicit consent.

Every member-uploaded image is screened before publication using Amazon Rekognition and Amazon Bedrock as part of our automated moderation workflow.

These systems assist with identifying nudity, sexual content, violence, possible safeguarding concerns and other indicators relevant to our Photo and Content Policy.

Images that are flagged, uncertain or unable to be processed are withheld from publication and referred for manual review by the SwingDesire moderation team.

Automated moderation supports our moderators but does not replace human judgement. An automated flag does not necessarily mean that an image has breached our rules.

Previously approved images may also be reviewed again following a report or moderation concern. Where a decision could significantly affect access to the service, members may request human review through our Complaints, Reports and Appeals process.

Information may be shared with trusted providers where reasonably necessary to operate the service, including providers of:

• website hosting, private media storage and content delivery;
• email delivery and customer support;
• one-off membership payment processing;
• age, identity and profile verification;
• photo moderation, fraud prevention and platform security;
• analytics, performance monitoring and technical diagnostics;
• event listing and venue administration where a verified organiser manages a listing.

We use trusted third-party providers for services including hosting, private media storage, automated image moderation, verification and payment processing where available.

Information may also be disclosed to police, regulators, courts, safeguarding bodies, insurers or professional advisers where legally required or reasonably necessary to address fraud, abuse, safety concerns or legal claims.

We do not sell personal information to advertisers and do not allow members to purchase another member’s personal information.

SwingDesire does not currently sell or process tickets for third-party events. Where an event requires a paid ticket, members purchase directly from the relevant club, venue or event organiser through its own website, booking system or contact details.

SwingDesire does not receive or store the payment-card information used for those external ticket purchases.

Where a member marks an event as interested or attending, that selection may be displayed on the event page in accordance with the platform’s privacy settings.

Information submitted through an external booking website is controlled by the relevant organiser or venue and is subject to its own privacy information.

SwingDesire will not provide event partners with member information unless this is reasonably necessary, clearly explained to the member and supported by an appropriate lawful basis.

We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected.

• Active account information: normally retained while your account remains open.
• Deleted accounts: account information will normally be deleted or anonymised following closure, subject to backups, safety records and legal retention requirements.
• Verification information: retained only for the time needed to complete or review the check. A limited verification-status record may be retained while the account exists and for a reasonable period afterwards for safety and fraud prevention.
• Payment and accounting records: may be retained for up to six years where required for accounting, taxation, disputes or legal compliance.
• Reports, moderation and safety records: may be retained after account closure where reasonably necessary to investigate complaints, prevent repeat abuse, defend legal claims or protect members.
• Technical and security logs: retained for a limited period based on security, diagnostic and fraud-prevention needs.
• Backups: deleted information may remain temporarily in encrypted backups until those backups are overwritten through the normal backup cycle.

Some suppliers may process personal information outside the United Kingdom.

Where a restricted international transfer takes place, we will use an appropriate legal safeguard where required. This may include a UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another lawful transfer mechanism.

Depending on the circumstances and the lawful basis used, you may have the right to:

• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of information;
• request restriction of processing;
• object to processing based on legitimate interests;
• receive certain information in a portable format;
• withdraw consent at any time;
• ask for human review of an applicable automated decision;
• complain to the Information Commissioner’s Office.

Requests can be submitted through our Contact page or by emailing hello@swingdesire.com. We may need to confirm your identity before completing a request.

You can also complain to the UK Information Commissioner’s Office. We would appreciate the opportunity to investigate and address your concern first.

SwingDesire is not intended for anyone under 18.

Where we reasonably suspect that an account belongs to or involves someone under 18, we may restrict the account while the matter is investigated. Information may be preserved or disclosed where legally required or reasonably necessary to protect a child, investigate misuse or prevent repeat access.

We use technical and organisational safeguards designed to protect personal information, including access restrictions, private media controls, encryption where appropriate, moderation, security monitoring and account-protection measures.

No online service can guarantee absolute security. Members must keep passwords and verification codes confidential and should contact us promptly if they believe their account has been compromised.

We may update this Privacy Policy when the service, our providers or legal requirements change. The latest version and its effective date will be published on this page.

Where a change materially affects how we use personal information, we may provide an additional notice through the website, account area or email.